Comments on: Gender & Globalization http://www.prosebeforehos.com/international-relations/03/14/gender-globalization/ The Pen Is Mightier Than Thy Wench Tue, 16 Mar 2010 02:44:47 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Linda P. Morton http://www.prosebeforehos.com/international-relations/03/14/gender-globalization/comment-page-1/#comment-82512 Linda P. Morton Sun, 16 Mar 2008 04:55:30 +0000 http://www.prosebeforehos.com/international-relations/03/14/gender-globalization/#comment-82512 Change is slow. I read somewhere that if the pace for equality in wages continued as it has since the women's movement of the 1970s, it will take more than a 1000 years for truly equal pay. Plus the majority of families living in poverty in the USA are headed by single women. Still with more women working, getting better educations, and earning more than in the past, women in the USA are getting more attention from marketers. Most marketers now recognize the buying decisions that women control or influence, and market segmentation considers gender in creating marketing messages and activities. With money comes visibility and recognition. As long as women in third world nations are poor, they will be disadvantaged culturally and politically. Yet for them to improve economically, they need cultural and political support. It's a vicious circle for women in many nations, and a problem for women everywhere. Change is slow. I read somewhere that if the pace for equality in wages continued as it has since the women’s movement of the 1970s, it will take more than a 1000 years for truly equal pay. Plus the majority of families living in poverty in the USA are headed by single women.

Still with more women working, getting better educations, and earning more than in the past, women in the USA are getting more attention from marketers.

Most marketers now recognize the buying decisions that women control or influence, and market segmentation considers gender in creating marketing messages and activities.

With money comes visibility and recognition. As long as women in third world nations are poor, they will be disadvantaged culturally and politically. Yet for them to improve economically, they need cultural and political support. It’s a vicious circle for women in many nations, and a problem for women everywhere.

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