{"id":115890,"date":"2012-02-03T10:18:15","date_gmt":"2012-02-03T15:18:15","guid":{"rendered":"http:\/\/www.prosebeforehos.com\/?p=115890"},"modified":"2012-12-26T20:55:37","modified_gmt":"2012-12-27T01:55:37","slug":"espns-social-media-win-on-super-bowl-media-day","status":"publish","type":"post","link":"https:\/\/www.prosebeforehos.com\/alec\/02\/03\/espns-social-media-win-on-super-bowl-media-day\/","title":{"rendered":"ESPN&#8217;s Social Media Win On Super Bowl Media Day"},"content":{"rendered":"<p>On Tuesday morning, <a href=\"https:\/\/twitter.com\/#!\/SportsCenter\/status\/164355055603040256\">SportsCenter&#8217;s Twitter account asked for followers to submit questions<\/a> that they would want answered by Giants and Patriots players during the Super Bowl&#8217;s media day. I <a href=\"https:\/\/twitter.com\/#!\/PBHNetwork\/status\/164359468887449600\">replied with a insightfully silly question<\/a>: Who is your favorite ninja turtle and why?<\/p>\n<p>I wasn&#8217;t expecting an answer, let alone an acknowledgement, but it turns out the social media folks at SportsCenter and ESPN <em>were<\/em> listening dutifully to the social conversation. Within an hour and a half of my Tweet, my question was chosen, a reporter on the ground asked the question to Patriots running back BenJarvus Green-Ellis, and the answer was taped, put online, and <a href=\"https:\/\/twitter.com\/#!\/SportsCenter\/status\/164383257826304001\">Tweeted out<\/a> to me and the general public.<\/p>\n<p>Think about those dynamics for a moment. Through following a brand on Twitter, I was able to connect with a major athlete about to play in the Super Bowl about a show we both watched as children. Now that&#8217;s successful social engagement.<\/p>\n<p>And it certainly didn&#8217;t hurt the answer was pretty good (though the right answer is Leonardo &#8211; sorry BenJarvus):<\/p>\n<p><center><iframe loading=\"lazy\" width=\"640\" height=\"480\" src=\"http:\/\/www.youtube.com\/embed\/aVpRo4BV_U4\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Tuesday morning, SportsCenter&#8217;s Twitter account asked for followers to submit questions that they would want answered by Giants and Patriots players during the Super Bowl&#8217;s media day. I replied with a insightfully silly question: Who is your favorite ninja turtle and why? I wasn&#8217;t expecting an answer, let alone an acknowledgement, but it turns [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":116719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ESPN&#039;s Social Media Win On Super Bowl Media Day - Prose Before Hos<\/title>\n<meta name=\"description\" content=\"On Tuesday morning, SportsCenter&#039;s Twitter account asked for followers to submit questions that they would want answered by Giants and Patriots players\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prosebeforehos.com\/alec\/02\/03\/espns-social-media-win-on-super-bowl-media-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESPN&#039;s Social Media Win On Super Bowl Media Day - 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