The White Stripes: Get Behind Me Satan

Though I’ve been making a concerted effort to do things like study and fulfill my duties as the assistant copy chief here at the Pitt News instead of spiraling further into music nerd-dom (lest I end up penniless and forced to build myself a crude shelter out of my copies of Sonic Youth side projects and Captain Beefheart LPs), I did finally pick up the The White Stripes’ new record.

Get Behind Me Satan, their fifth album, was apparently recorded at breakneck speed at Third Man Studios earlier this year. Since the band’s stellar second album, De Stijl, was recorded in Jack and Meg’s living room, I found this factoid encouraging at first, since one of the problems I had with Elephant, their fourth release, was that it was a bit overproduced for my taste.

Then I actually listened to the album.

It begins with the popular single, “Blue Orchid,” which, while catchy, sounds like the band is doing an impression of Jet as some kind of sick joke. And while Jack White has always written songs heavy on vaguely cheesy sexual innuendo, the lyrics to “Blue Orchid” are almost as creepy as the mustache he’s sporting on the album cover. I figured, though, that things could only get better now that the hit single was out of the way.

Then I got to “The Nurse” and realized how wrong I was.

Jack, come here. Let’s talk. Is everything OK at home? I think that Beck kid is a bad influence on you. Step away from the marimbas.

After the repetitive and unremarkable third and fourth songs, I realized that my beloved band is trying to recycle, and not in that nice, environmentally conscious kind of way: “Little Ghost” really wants to be this album’s “Hotel Yorba.” It’s not.

Then, in “The Denial Twist,” Jack White is almost rapping. This frightens me. Jack, please don’t try to be funky.

Finally, a little more than halfway through the album, I heard the sound of some real blues guitar. The clouds parted, a smile snuck its way across my face and all was right with the world for a couple of minutes. The lyrics to “Instinct Blues” aren’t exactly life-changing (“The flies get it/and the frogs get it/and all them big jungle cats get it”) but that delicious, bluesy, shake-your-hips guitar sound is back and more ferocious than ever. It’s no “Stop Breaking Down,” but I’ll take what I can get.

All I have to say about “Passive Manipulation” is that the band’s drummer, Meg White, should never sing lead. It’s kind of cute when she sings along at Jack’s urging on stage, but this is just painful.

“Red Rain,” too, is a welcome break from all the eccentric percussion and piano-driven songs that dominate this album. It does sort of scream, “Hello, this is this record’s Led Zeppelin tribute!” but S is for slide guitar, and that’s good enough for me.

Get Behind Me Satan ends with “I’m Lonely (But I Ain’t That Lonely Yet),” a country-inspired ballad. White’s voice sounds good here — earnest and off-kilter and a bit like Bob Dylan — but the song itself is nothing special. The song that comes before “Red Rain,” “As Ugly As I Seem,” is a better piece of the band’s earnest ballad repertoire.

The White Stripes have unfortunately lost their focus, and if Jack White’s bizarre little essay in the album booklet is any indication, possibly their minds as well. Get Behind Me Satan is more than a little disappointing, and its redeeming qualities don’t make it worth the price of a new album. Spend your money on their first three records instead.

You can’t borrow mine, though, because I’ll be listening to them over and over for the next few days to try and repair the marimba-related mental damage I’ve incurred in the last few hours listening to this album.

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Review: Google Ads

PBH was launched August of this year, and since the beginning, has been in development in terms of content, design, and accessibility to the public. One of the primary developments of the past month was to institute advertisements so that, since used as a public forum, the hosting and domains could be covered without having to dip in the management’s pockets.

The answer was found in GoogleAds. It is the most popular advertisement program, had been strongly recommended by professional blogging sites, has the most depth and variety of advertisers, and seemed to be the most adept at figuring out the way to successfully target ads based on content of web sites (termed contextualizing).

We posted GoogleAds onto our site with 2 links on the right side and 2 links on the bottom, and watched as our traffic grow, our revenue grow as well, particularly from the search utility function.

However, two things struck us as odd when we researched in depth the Google Ads program.

First, Google Ads program strictly prohibits pornographic, gambling, or any other sites that it deems offensive or incompatible with its advertisement program (in fact, there is an application to become a part of AdSense). However, by doing searches on Google from PBH, one can come across gambling and pornography sites that have obviously paid for advertising with Google. So in essence, though Google does not allow such sites into its program, it does take money from these sites for advertising and allows its accepted members to make money from them as well.

Thus the question is raised: if you mention such keywords as perhaps pornography or poker sites and draw up Adsense advertisements, are you liable to be kicked out of the Google Ad program? We were unable to figure this out, but the issue seems a contentious if not ambiguous one. In our eyes, it seems misleading to publishers to forbid them for seeking this sort of content or advertisement, and yet they are still able to profit off of them through Google searches.

The second issue raised was the inability of the contextual ads to successfully recognize what our sites content was truly about and to screen out advertisers that did not pertain to our content. Though we are not necessarily a site that one could generalize or target, we noticed a few inconsistencies. We would often get advertisements for Christian or Republican sites, and it seemed when GoogleAds was unable to contextualize our site, a defacto Hurricane Katrina advertisement would be used. What disappointed us about this was our viewership is at times small but very persistent — our readership typically checks our site more than twice a day — and this seemed like a waste of advertisement by exposing our audience to the same advertisements.

The oddest ad that would frequently show up was Why Does God Hate Amputees? Though our site is secular and rarely seems to bring up religion, this advertisement would show up frequently (plus I suggest you check out this site anyhow — it is fairly creepy). It appeared that while Google screened its publishers, it did not screen its advertisers.

Overall our experience has been quite positive. GoogleAds seems to generate revenues for sites that otherwise would not have any options for advertising. And as usual, Google is on the cusp of technology and constantly upgrading and improving its program.

Update: As you may or may not have read, the research (not the content of) into this article may have cost us our ability to use GoogleAds. However this did not affect the content of this review as it was written before this event took place, and we are hoping to be reinstated.